Perhaps the only moisturizer ubiquitous enough to be recognized by its shorthand nickname DDML, Clinique's pale yellow cream is touted as one of the best skincare products of all time. The brand prides itself in not just creating effective and accessible products for all skin types, but also in making sure those products are easy to use as part of an entire skin-perfecting routine.

Price range: $10 to $73

One satisfied customer writes:

“Literally, my favorite daytime moisturizer! I've used it for years and it works for me. After cleansing my face in the morning, I put this stuff on; it sinks in quickly, doesn't sting, and within about eight minutes, I do my makeup. Another bonus, a little goes a long way and it's not outrageously expensive.” —Patsy61

Featured item: Dramatically Different Moisturizing Lotion+

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